I bought this Coleus and the tray was labeled 'Merlot'. Clearly, it was mislabeled. I'm thinking that it is actually Coleus 'MainStreet Fifth Avenue'. I bought Coleus 'MainStreet Wall Street' at the same time and from the same grower so it seems reasonable that they would be growing several of the series. It is growing it some morning sun, with a lot of shade later.