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Avatar for Mahario
Sep 27, 2015 4:42 AM CST
Thread OP

Hey guys,

I am just doing some research on creating a hybrid fruit and vegetable, and i was wondering what your opinions would be on the challenges you would face when trying to brand a fruit or vegetable? As most of the fresh produce at the supermarket is not branded like other foods.

​All responses would be greatly appreciated thank you.
Last edited by Mahario Sep 27, 2015 4:51 AM Icon for preview
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Sep 27, 2015 8:53 AM CST
Name: Caroline Scott
Calgary (Zone 4a)
Bulbs Winter Sowing Plant Lover: Loves 'em all! Peonies Lilies Charter ATP Member
Region: Canadian Enjoys or suffers cold winters Million Pollinator Garden Challenge Garden Ideas: Master Level
Welcome! to ATP
From what I have observed here in Calgary, it is the grower who brands theirself.
I do not know whether they are growing hybrids or heirlooms.
But they will use their brand for tomatoes, cukes, etc.
In other words for everything they grow.
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Sep 27, 2015 11:19 AM CST
Name: Dillard Haley
Augusta Georgia (Zone 8a)
Celebrating Gardening: 2015 Avid Green Pages Reviewer Garden Ideas: Master Level
Concur: Branding sems to be done by distributors or growers independent of variety. Example Vidalia onions can be any of 2 dozen or so varieties. http://www.theguardian.com/sus... http://www.moag.gov.il/agri/En...
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Sep 27, 2015 1:12 PM CST
Name: Daniel Erdy
Catawba SC (Zone 7b)
Pollen collector Fruit Growers Permaculture Hybridizer Plant and/or Seed Trader Organic Gardener
Daylilies Region: South Carolina Garden Ideas: Level 2 Garden Photography Herbs Region: United States of America
Branding can be very lucrative, just look at the grape industry. There are plenty of brand name fruits out and about now. Most are contract grown by farmers who can not share seed or any other plant material with anyone or face being sued. I hybridize fruits, but the odds of getting something better than the parent stock is something like 1 in 1000 but it's fun and exciting to create new things. The first step on branding your item would be patenting it. From there you'll need brix readings, tast tests, mass propagation, farmers, lawyers, and marketing people to get your product in stores.
🌿A weed is a plant whose virtues have not yet been discovered🌿
Avatar for Mahario
Sep 27, 2015 3:59 PM CST
Thread OP

Thanks for the answers guys, the initial idea was to combine a cucumber and watermelon, so that the outside skin could also be a nutritional benefit. The idea was meant to entice children to healthier eating. what do you guy think about that? and would it be hard to brand?
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Sep 28, 2015 6:51 PM CST
Name: Rick Corey
Everett WA 98204 (Zone 8a)
Sunset Zone 5. Koppen Csb. Eco 2f
Frugal Gardener Garden Procrastinator I helped beta test the first seed swap Plant and/or Seed Trader Seed Starter Region: Pacific Northwest
Photo Contest Winner: 2014 Avid Green Pages Reviewer Garden Ideas: Master Level Garden Sages I was one of the first 300 contributors to the plant database! I helped plan and beta test the plant database.
Welcome to ATP, Mahario. Welcome!

>> the initial idea was to combine a cucumber and watermelon

Wow, major league! Those are not just different species, they are from different genuses (genera)! Cucumis and Citrullus.

Maybe those are prone to inter-breeding and I just don't know it. It sounds like a big challenge to me.

>> meant to entice children to healthier eating

A noble goal, but an uphill struggle. My thought was "bred those cukes for a disgustingly high sugar content", but then you said HEALTHIER eating.

I suspect that the only way to get kids to eat what they SHOULD, instead of what rots their teeth, is the method that I think the mainland Chinese are using to get their people to ever EAT all the GMOs they are inventing and stockpiling.

At some point, there will be a famine or food prices will go through the roof due to drought and erratically changing climate. At that point, the Chinese government has a very persuasive argument":

"Eat this or starve".

That would do it.
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Sep 28, 2015 7:27 PM CST
Name: Sandy B.
Ford River Twp, Michigan UP (Zone 4b)
(Zone 4b-maybe 5a)
Charter ATP Member Bee Lover Butterflies Birds I was one of the first 300 contributors to the plant database! Million Pollinator Garden Challenge
Seed Starter Vegetable Grower Greenhouse Region: United States of America Region: Michigan Enjoys or suffers cold winters
Cucumbers and watermelon actually taste a lot alike to me... maybe a cuke could be developed with reddish flesh and a kind of watermelon shape Confused
“Think occasionally of the suffering of which you spare yourself the sight." ~ Albert Schweitzer
C/F temp conversion
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Sep 29, 2015 7:38 AM CST
Name: Caroline Scott
Calgary (Zone 4a)
Bulbs Winter Sowing Plant Lover: Loves 'em all! Peonies Lilies Charter ATP Member
Region: Canadian Enjoys or suffers cold winters Million Pollinator Garden Challenge Garden Ideas: Master Level
Kids need to be taught and modelled good eating habits by parents and family.
Poor nutrition is the result of poor planning of meals.

Rick your post reminded me of the book called One Second After.
It is a novel about what would happen,--- if Osama had carried his threat of a super bomb.
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Sep 29, 2015 11:22 AM CST
Name: Rick Corey
Everett WA 98204 (Zone 8a)
Sunset Zone 5. Koppen Csb. Eco 2f
Frugal Gardener Garden Procrastinator I helped beta test the first seed swap Plant and/or Seed Trader Seed Starter Region: Pacific Northwest
Photo Contest Winner: 2014 Avid Green Pages Reviewer Garden Ideas: Master Level Garden Sages I was one of the first 300 contributors to the plant database! I helped plan and beta test the plant database.
I don't think that Bin Laden was ever as big a threat as plain old power plant smoke stacks emitting nine BILLION metric tons more CO2 than the oceans and soils can absorb.

Given enough time and neglect, those will damage civilization more than all fanatic zealots combined, whether they live in the Middle East or inside the Beltway.

All it takes for evil to triumph is for good people to do nothing.
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Sep 30, 2015 4:08 PM CST
Name: Sandy B.
Ford River Twp, Michigan UP (Zone 4b)
(Zone 4b-maybe 5a)
Charter ATP Member Bee Lover Butterflies Birds I was one of the first 300 contributors to the plant database! Million Pollinator Garden Challenge
Seed Starter Vegetable Grower Greenhouse Region: United States of America Region: Michigan Enjoys or suffers cold winters
What we really need is a tomato without skin... that would definitely speed up my salsa-making efforts!! Thumbs up
“Think occasionally of the suffering of which you spare yourself the sight." ~ Albert Schweitzer
C/F temp conversion
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Sep 30, 2015 6:45 PM CST
Name: Rick Corey
Everett WA 98204 (Zone 8a)
Sunset Zone 5. Koppen Csb. Eco 2f
Frugal Gardener Garden Procrastinator I helped beta test the first seed swap Plant and/or Seed Trader Seed Starter Region: Pacific Northwest
Photo Contest Winner: 2014 Avid Green Pages Reviewer Garden Ideas: Master Level Garden Sages I was one of the first 300 contributors to the plant database! I helped plan and beta test the plant database.
How about a determinate tomato where the skins all dissolve right after they reach ideal ripeness?
Put some pots under the plants to catch them when they dissolve, and instant paste!

Genetic engineers, are you listening? It would be a commercial product because they could be shipped in big tank cars after "dropping".

Or drop them on a slope, with plastic film mulch. "Plop, flow downhill, harvest."
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Sep 30, 2015 6:50 PM CST
Name: Sandy B.
Ford River Twp, Michigan UP (Zone 4b)
(Zone 4b-maybe 5a)
Charter ATP Member Bee Lover Butterflies Birds I was one of the first 300 contributors to the plant database! Million Pollinator Garden Challenge
Seed Starter Vegetable Grower Greenhouse Region: United States of America Region: Michigan Enjoys or suffers cold winters
Yes! the genetic engineers are going in entirely the wrong direction and need to listen to us!
“Think occasionally of the suffering of which you spare yourself the sight." ~ Albert Schweitzer
C/F temp conversion
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