Vegetables and Fruit forum: Branding fruits and vegetables

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Mahario
Sep 27, 2015 4:42 AM CST
Hey guys,

I am just doing some research on creating a hybrid fruit and vegetable, and i was wondering what your opinions would be on the challenges you would face when trying to brand a fruit or vegetable? As most of the fresh produce at the supermarket is not branded like other foods.

​All responses would be greatly appreciated thank you.
[Last edited by Mahario - Sep 27, 2015 4:51 AM (+)]
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Name: Caroline Scott
Calgary (Zone 4a)
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CarolineScott
Sep 27, 2015 8:53 AM CST
Welcome! to ATP
From what I have observed here in Calgary, it is the grower who brands theirself.
I do not know whether they are growing hybrids or heirlooms.
But they will use their brand for tomatoes, cukes, etc.
In other words for everything they grow.
Name: Dillard Haley
Augusta Georgia (Zone 8a)
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farmerdill
Sep 27, 2015 11:19 AM CST
Concur: Branding sems to be done by distributors or growers independent of variety. Example Vidalia onions can be any of 2 dozen or so varieties. http://www.theguardian.com/sustainable-business/2015/mar/23/... http://www.moag.gov.il/agri/English/Ministrys+Units/Spokesma...
Name: Daniel Erdy
Catawba SC (Zone 7b)
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ediblelandscapingsc
Sep 27, 2015 1:12 PM CST
Branding can be very lucrative, just look at the grape industry. There are plenty of brand name fruits out and about now. Most are contract grown by farmers who can not share seed or any other plant material with anyone or face being sued. I hybridize fruits, but the odds of getting something better than the parent stock is something like 1 in 1000 but it's fun and exciting to create new things. The first step on branding your item would be patenting it. From there you'll need brix readings, tast tests, mass propagation, farmers, lawyers, and marketing people to get your product in stores.
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Mahario
Sep 27, 2015 3:59 PM CST
Thanks for the answers guys, the initial idea was to combine a cucumber and watermelon, so that the outside skin could also be a nutritional benefit. The idea was meant to entice children to healthier eating. what do you guy think about that? and would it be hard to brand?
Name: Rick Corey
Everett WA 98204 (Zone 8a)
Sunset Zone 5. Koppen Csb. Eco 2f
I helped beta test the first seed swap Plant and/or Seed Trader Seed Starter Region: Pacific Northwest Photo Contest Winner: 2014 Vegetable Grower
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RickCorey
Sep 28, 2015 6:51 PM CST
Welcome to ATP, Mahario. Welcome!

>> the initial idea was to combine a cucumber and watermelon

Wow, major league! Those are not just different species, they are from different genuses (genera)! Cucumis and Citrullus.

Maybe those are prone to inter-breeding and I just don't know it. It sounds like a big challenge to me.

>> meant to entice children to healthier eating

A noble goal, but an uphill struggle. My thought was "bred those cukes for a disgustingly high sugar content", but then you said HEALTHIER eating.

I suspect that the only way to get kids to eat what they SHOULD, instead of what rots their teeth, is the method that I think the mainland Chinese are using to get their people to ever EAT all the GMOs they are inventing and stockpiling.

At some point, there will be a famine or food prices will go through the roof due to drought and erratically changing climate. At that point, the Chinese government has a very persuasive argument":

"Eat this or starve".

That would do it.



Name: Sandy B.
Ford River, Michigan UP (Zone 4b)
(Zone 4b-maybe 5a)
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Weedwhacker
Sep 28, 2015 7:27 PM CST
Cucumbers and watermelon actually taste a lot alike to me... maybe a cuke could be developed with reddish flesh and a kind of watermelon shape Confused
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Name: Caroline Scott
Calgary (Zone 4a)
Charter ATP Member Region: Canadian Bulbs Winter Sowing Enjoys or suffers cold winters Lilies
Peonies Plant Lover: Loves 'em all! Garden Ideas: Master Level
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CarolineScott
Sep 29, 2015 7:38 AM CST
Kids need to be taught and modelled good eating habits by parents and family.
Poor nutrition is the result of poor planning of meals.

Rick your post reminded me of the book called One Second After.
It is a novel about what would happen,--- if Osama had carried his threat of a super bomb.
Name: Rick Corey
Everett WA 98204 (Zone 8a)
Sunset Zone 5. Koppen Csb. Eco 2f
I helped beta test the first seed swap Plant and/or Seed Trader Seed Starter Region: Pacific Northwest Photo Contest Winner: 2014 Vegetable Grower
Avid Green Pages Reviewer Garden Ideas: Master Level Garden Sages I was one of the first 300 contributors to the plant database! I helped plan and beta test the plant database. Charter ATP Member
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RickCorey
Sep 29, 2015 11:22 AM CST
I don't think that Bin Laden was ever as big a threat as plain old power plant smoke stacks emitting nine BILLION metric tons more CO2 than the oceans and soils can absorb.

Given enough time and neglect, those will damage civilization more than all fanatic zealots combined, whether they live in the Middle East or inside the Beltway.

All it takes for evil to triumph is for good people to do nothing.
Name: Sandy B.
Ford River, Michigan UP (Zone 4b)
(Zone 4b-maybe 5a)
Charter ATP Member Celebrating Gardening: 2015 I was one of the first 300 contributors to the plant database! I helped beta test the first seed swap Region: United States of America Region: Michigan
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Weedwhacker
Sep 30, 2015 4:08 PM CST
What we really need is a tomato without skin... that would definitely speed up my salsa-making efforts!! Thumbs up
"Blessed is he who has learned to laugh at himself, for he shall never cease to be entertained."
- John Powell / Cubits.org - A Universe of Communities
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C/F temp conversion / NGA Member Map
Name: Rick Corey
Everett WA 98204 (Zone 8a)
Sunset Zone 5. Koppen Csb. Eco 2f
I helped beta test the first seed swap Plant and/or Seed Trader Seed Starter Region: Pacific Northwest Photo Contest Winner: 2014 Vegetable Grower
Avid Green Pages Reviewer Garden Ideas: Master Level Garden Sages I was one of the first 300 contributors to the plant database! I helped plan and beta test the plant database. Charter ATP Member
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RickCorey
Sep 30, 2015 6:45 PM CST
How about a determinate tomato where the skins all dissolve right after they reach ideal ripeness?
Put some pots under the plants to catch them when they dissolve, and instant paste!

Genetic engineers, are you listening? It would be a commercial product because they could be shipped in big tank cars after "dropping".

Or drop them on a slope, with plastic film mulch. "Plop, flow downhill, harvest."

Name: Sandy B.
Ford River, Michigan UP (Zone 4b)
(Zone 4b-maybe 5a)
Charter ATP Member Celebrating Gardening: 2015 I was one of the first 300 contributors to the plant database! I helped beta test the first seed swap Region: United States of America Region: Michigan
Seed Starter Vegetable Grower Birds Butterflies Dog Lover Cat Lover
Image
Weedwhacker
Sep 30, 2015 6:50 PM CST
Yes! the genetic engineers are going in entirely the wrong direction and need to listen to us!
"Blessed is he who has learned to laugh at himself, for he shall never cease to be entertained."
- John Powell / Cubits.org - A Universe of Communities
/ Share your recipes: Favorite Recipes A-Z cubit
C/F temp conversion / NGA Member Map

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