Bellastar. I'm certainly quite in love with it too! Would you be able to let us know where the plant is located, e.g. country at least? It may help with the ID, although someone else here may recognize it.
I'm wondering if it's some variety of comfrey. The more I look at those flowers the more that seems possible. I think I see the curled spiral shape the buds take before the flowers fully open though can't be sure from this picture.