Fooled Me bloomed from 6/15 to 7/21 this year for me and it is not a rebloomer, so when it is done, it's done. It does bloom its head off though! I have not noticed rust on it and it still looks good in the garden now, even though we've gone a month with only 1/2 inch of rain (just got 3/10ths this morning, woohoo!).
Stands up to heat well, but does fade by the end of the day.
7/2/16 around 11am:
7/21/16 around 6pm. Not as brilliant, but yet not as wilted, curled, and faded as some others I have.
While I haven't counted buds, I have a picture that shows the branching and buds.
I believe in my garden it actually gets taller than the registered 24" height, more like 28 or so. Some scapes only had skimpy two-way branching with 6-8 blooms, but others had nice three-way or more with at least 20 blooms. This picture has two scapes, the one on the right is probably one of the best scapes I had this year.
I didn't always like yellows and oranges, but this one is a keeper!