This year I'm taking multiple approaches.
For the first batch of seeds, which are from crosses that had some seeds pre-sprouted in the pods, I used 4" pots. I planted no more than 7 seeds per pot, and some less, depending on how many seeds I had from that cross. (I previously did 9 seeds per 4" pot, but that got a bit crowded. I also once put two crosses of a few seeds each into the same pot, but then got all stressed out worrying about seed migration and did the seeds get mixed, so I won't do that again.) So basically, 1-7 seeds per 4" pot, tops.
For my later seeds this year, because they may be stuck in there until fall (when I will have one seedling bed cleaned out and re-amended), I have been planting seeds in recycled large (7" or so high) cottage cheese containers, or else take-out food containers (DH loves Thai food) of about the same size. (They don't work as well as the cottage cheese containers, at least when it comes to slicing drainage holes in the bottom. The cottage cheese containers are pliable, whereas the take-out containers are more brittle, and I shattered a couple of those trying to cut holes in the bottom.
) I have been planting out those containers at the same rate, 1-7 seeds per, with 6 around the perimeter and 1 in the middle. I think that might be a bit crowded, though, and I should drop it down to no more than 6 seeds, and maybe less (given that they will be in there for a while).
For the getting-largeish seedlings from my seeds planted in mid January (those which I haven't been able to pot or plant out elsewhere), which are still in 4" pots, I am dithering over what/how to economically (space, dirt, etc) pot them up. I may put them at 1 per 4" pot (that is how I grew them many years ago, and I could bring them to bloom that way), or 1 per large Soho (or whatever the brand name is) plastic cup, or else maybe put them into 8" tree pots. (Any more cottage cheese containers I accumulate will go to starting more seeds.) The first two potting solutions can more or less stand independently (but they get packed into standard nursery trays), but I have found that the tree potted seedlings always need taller and stronger support than the standard plastic nursery trays can give. (I am still waiting out the worst of the pollen and then have other garden chores that take priority, before I can tackle those seedlings, though.)
Hopefully this has been of some use.