Gardenia cuttings can work, I have some shrubs that were started that way.
Air layering is a little different from what Philip described, which is ground layering. Either could probably work but when I tried to ground layer one Gardenia stem, it never did take root & I gave up after about a year.
They are generally too stiff to bend to the ground without breaking. Bending as far as the soil surface in a pot might be easier. Lay a rock on the point of contact with the soil, so it stays in place.