It's a gorgeous shade of red. You will love it. Make a great cut flower too. I am not much of a writer so I hope the writer of this post on houzz would not mind that I share his description of AW peony here. His description of AW is spot on. The only negative thing about it is that the flowers do not handle heat well.
"Another red to add to the list is ALEXANDER WOOLLCOTT (Saunders, 1941). As the petals unfurl, the bloom looks almost like a red camelia. When fully open, they form into a gorgeous red cup of layer after layer of red ruffles surrounding a crop of yellow stamens - imagine a poppy crossed with a rugosa rose. The chief virtue of Alexander Wolllcott is that its red is a true red, and stays red through and through. It will not fade to magenta. Alexander Woolcott is an early season bloomer for us here in New Jersey. (However with our cool springs here, our early season weeks often equate roughly to mid-season in other areas). Sadly this peony is not fragrant. It is a great choice though if you would like to be assured of Red Peonies (or Pfingstrosen, as they are called in German)for Pentecost even when it falls early."