I had this one and one called Piemont growing next to each other from seed.
Both liked and disliked the grapefruit-like scent for some reason, but not enough not to keep growing.
Beautiful flowers stalks that kept coming if I kept them cut, and once I left them the bracts lasted a while, although I'm not sure I could really tell the difference between the regular and the cultivar.
They both lasted two years for me, and I've been working on getting some more going from seed since last year.
The bees adored it.