Apparently this is the seed primer or starter you want to use with proteas and other plants of South African origins:
Put it in a container with 50cc of water and let it sit in there for a while stirring from time to time:
Soak your seeds in the resulting solution for at least 24 hours:
(It may be a good idea to cover your container(s) like I did after taking the picture to avoid insects being drawn to the water)
Plant in a container filled with a moist mineral-based, peat-free, nutrient poor growing medium:
Put it on a south-facing windowsill and wait.