Yes, direct sunlight brings out the awesome red highlights on the leaves.
It promotes more compact growth (shorter successive distance between leaves along the stem) and in extreme cases outdoor plants will actually grow less vertical stem than indoor plants because of this effect.
It massively improves flowering. Usually indoor jades do not flower much if at all (Steve's flowering plant above is a testament that it's possible) because strong light is required to trigger flowering.
So this is the look of a plant allowed to be in full sun during winter.
Given that's not possible in Canada (obviously) you can settle for just the red highlights while your plant is outside.