There have been mentions of potassium bringing more intense smell, and of course mentions of certain roses actually smelling only once the PH of the soil was changed (BTW roses expected to have a scent not those not knows to have no scent at all), so there is something with regards to the soil for certain roses.
Some garden roses don't appear to have a scent at a particular time of the day but will have one at a different time of the day.
People tend to call a rose scent a rose scent and generally label the scent as good or excellent based on it's intensity, but in practice some roses have an apple like scent without really feeling that is a rose , for example the rambler Paul Noel (1910), which I found very nice. Not all apple scented roses are identical to me, some can have a secondary scent that is somewhat a heightened piercing smell and takes away from the apple scent if sniffed profoundly,