Golden Rice is a perfect example of "humane GE", and notice that it was NOT invented by a for-profit corporation. I forget whether it was a government agency, a university, or NGO.
Its goal was something that capitalism seems to have little interest in : keeping poor kids from going blind and/or starving.
That kind of fact changed my attitude towards Bernie Sanders. "Democratic socialism" sounds both radical and heretical. But our system is perfectly happy making food MORE expensive, and access to crop seeds MORE restricted. Our system has almost no pressure to make things better for poor people (they aren't a "desirable demographic" or a "lucrative market"). It also had no motivation to prevent catastrophic climate change. And "the system" is resisting efforts to prevent global "death by CO2". OK, that tells me that the system is broken, or at least that it no longer addresses the important challenges for the human species, not even survival of industrial civilization. OK, I'm ready to change the system, since Citizen's United now makes it "government of the people, for the rich".
I think it was the fact that no one was going to make $100 million by preventing blindness that kept Golden Rice from overcoming bad PR. (I also heard the claim that the first version did not have enough vitamin A to fully protect. And claims about "funny color" and "tastes different", which will remain obstacles to any kind of change. I think I understand why people are very conservative about what they eat!)