I'm super-picky about the varieties I grow, and it hurts my heart to be given cultivars I don't like. For this reason, I push myself to list possible bonuses (if it's mentioned), even though it's awkward territory. Bonus plant negotiations are socially interesting in an internal and interpersonal way. Too many times, I didn't read all the fine print online and missed that I could ask for what I want. Now I read the fine print more carefully.
Some growers are awfully generous and will let one request bonuses worth 20 or 30% of the order. Sometimes, I take the portion of my order that I can live without and list that material as potential bonus. Some growers will entertain bonus requests of material that isn't even listed online as available, if they have it. Some growers give extra fans AND bonus plants, and that makes me wanna cry- in a good way!
Many hybridizers, in particular, have been very generous in gifting newer material, and I'm very appreciative of their kindness. My motto is that "it doesn't hurt to ask", but some requests should be framed as wish-list plants. One doesn't want to come across as greedy, but it can work well when one offers the seller enough information to make one truly delighted with the order, as Vickie notes.