Thanks friends.
@sunnyvalley Yes it is, Switzerland. We had visited there in 2009 during the last week of May. I learnt that the actual season for Alpine flowering was not that time. Yet, there were some colours - I could see a lot of Begonias, Roses... many of the flower names I was not at all familiar. I saw some fine horticulturist shops displaying beautifully. My friend had to call me to make an overawed me go away from there!