I believe this plant may have been incorrectly moved to Strobilanthes,
Purple Waffle Plant (Hemigraphis Snow White)
or that another plant should be moved also ('Exotica'):
Purple Waffle Plant (Hemigraphis 'Exotica')
Tracing SW's history, it's a sport of the plant that Engelmann's (Exotic Angel / Costa Farms) has always sold as H. alternata, the "purple waffle plant," Hemigraphis alternata 'Exotica.'
The patent:
https://www.google.com/patents...
Their catalog page showing that 3 of the plants are cultivars of the same species, and that they also sell H. repanda:
http://www.costafarms.com/plan...
Their other cultivar seen on the page is sold as 'Belgian Waffle' and also has a patent:
https://www.google.com/patents...
EA/CF is not known for being a resource for plant names, so alternata may or may not be the correct species name for these 3 cultivars ('Exotica', 'Snow White' and 'Belgian Waffle',) but they are the same plant, whatever its' name.