I agree with Jay. Best I can tell from the photo, all the foliage in the background looks like Kalanchoe tomentosa. If that tag is in those plants, it really is giving invalid information IMO. I wouldn't call it 'tall' or 'perennial' and you wouldn't be growing it for the blooms anytime. Mine blooms in the winter months after I bring it in for the winter months. I've seen those tags and hate them.
Edit to add that mine was sold as the cultivar 'Chocolate Soldier'.
