They don't look like cold hardy cyclamens to me. I am growing cold hardy cyclmen here in Reno - they do well in shady moist gardens (but like it a little dryer in the summer when they are dormant). I planted C. hederifolium and C. cilicium. I can't remember when I planted them (spring or fall), but I think it was fall. Nothing happened until the following fall, in fact I had forgotten about them and accidently dug a couple up.
The cold hardy cyclamen plants are smaller than the florist cyclamens - just a couple inches tall. And the flowers are tiny, maybe 1/2 inch. I have only seen shades of pink, never red or white.
A good reference nursery for cold hardy plants is Edelweiss Perennials.
Daisy