Sadly, most of those orchids are sold as disposable. They're a better deal than cut flowers since the blooms last usually a couple of months, but the stores don't want you to make that plant survive and bloom again. Probably somebody in marketing at the store did the "pot - in - pot - in fancy pot deal" as a Valentines promo.
When an orchid like that gets into the hands of a plant person like you, well at least you can give it a fighting chance. Lots of help and advice available, of course.
