I'll try to answer all of your questions. If I leave any out, please ask again. First of all, Lily Looks is the trademarked name of a collection of Lilium series introduced by a company in the Netherlands that specializes in pot lilies. It is not the trade name of any specific cultivar. It's comparable to a company such as Macy's®. The store name is copyrighted, but that name is not the trade name of each item sold at Macy's.
TsFlowers said:To help anyone else out, (®) is the indication of a Trademark, and not the use of TM as I had thought.
This is incorrect. ® is the copyright symbol, not the trademark symbol. ™ is the trademark symbol.
The Tiny series is not a trade series because the name Tiny is not followed by a copyright or trademark symbol. The plants of the Tiny "series" therefore have only cultivar names, not trade series names and trade names.
If the "Tiny" were followed by a trademark or copyright symbol, the rest of the name would be the trade name. The Tiny Ghost cultivar, for example, would be divided into the series name (Tiny) and the trade name (Ghost). In that case, the cultivar name would be different from the trade name.
The cultivar names of trade names can be difficult to find. Some companies always list the cultivar name, so the task is easy if the plant is carried by Proven Winners or Monrovia, for instance, or if it's listed on the Learn2Grow website. I find many cultivar names on the Canadian Food Inspection Agency's lists of plants. Here's the Impatiens list, for example. The cultivar names are listed in bold, followed by the trade names in parentheses.
http://www.inspection.gc.ca/en...
When we're unable to find the cultivar name, we repeat the series and trade name (without the copyright or trademark symbol) on the cultivar line as a space saver. The entry subsequently is edited after we find the correct cultivar name.
