Difficult to tell the ID from that photo. Do you know which species it is? Is it genus Protea, or in the Protea family? They are predominantly temperate, not tropical plants. Mainly mediterranean climate, but there are some that grow in swamps, some up on mountain slopes, some in well drained sandy soils, etc. There's a huge variety with an equally huge variety in the conditions they require. And from equatorial to cool temperate.
