It doesn't appear to be in the database yet Paul, it can be added though. Would you like to try?
Order and family can be found on wiki..
http://en.wikipedia.org/wiki/P...
Order: Caryophyllales
Family: Amaranthaceae
Genus: Ptilotus
Species: exaltatus
Cultivar: Joey
If you copy and paste those into the correct fields you've done it!