Oh, I love that Helichrysum 'Monster Fireball'! So that's what it is called! In the northern mountain region in the Philippines, it is locally called Everlasting, simply because it does not seem to die off, even after plucking them and stringing them into a lei, lasts almost forever as a dried flower with very rich colors. Usually, the lei adorns the statues or images of saints inside the church or in one's altar at home.
