Check for thrips. They can make a bloom wither before fully open.Roses get them also.Tap a bloom while holding it over a white piece of paper. If you have tiny straight line looking insects jumping around on the paper you have them. They are as tiny as one of the "I"s in the word thrip in this post.If you have them spray blooms just as they are starting to open.Also these plants love water so make sure they are not kept to dry.