I didn't start it from seed, but I did grow it last year. It sounds like it had low germination rates. How many seeds are in your package? Perhaps try to germinate 1/2 a dozen in a damp paper towel & baggy, place in a warm place. Or if you are going to sow them, mix your seed starting mix 1/2 & 1/2 with cactus soil mix. Surface sow. The darker the seed, the more likely it is viable.