What follows is a description of the plant you think it may be. However this plant does not have the hairy basal leaves referred to in the text below. If you look at the picture you can see the leaves are very shiny not hairy at all.
"This is an easily identified plant in most of its NC range, though L. villosus can look similar when not in bloom. L. diffusus has several "stems" that grow from a single base, producing an abundance of large, very hairy "basal" evergreen leaves at ground level."
https://auth1.dpr.ncparks.gov/...
