I still think it's a great gimmick for making unknowing people buy orchids and kill them off faster. Then buy more.
The phals and dens in grocery stores and at Wal-Mart are so often on Death Row already, I'm sure a lot of people just buy them as they would buy cut flowers, and throw them away when they're done. IF the blooms last a month or two, it's better value than cut flowers that last a week or 10 days. Putting ice on them once a week would just hasten the dying process, wouldn't you think?
But, if mass production of disposable orchids employs 1000 people in parts of the US I guess it's good business even if the plants go to waste. Sad for us orchid lovers, though.