I love farmers markets but have learned that many of the dealers price their produce way too high.
For example, at our local F.M. the other day a dealer had a bunch of green onion priced at $2 per. In the grocery store they are 4 for a dollar.
I totally understand the cost a small grower incurs but you have to be competitive.
I would survey the local markets and price the kids squash accordingly.
I'm considering selling my jams at the local F.M. but I am reluctant to do so because I know how much I need to charge in order to make a profit which would have to be higher than what is charged in the grocery store, even though my tastes much better and is a of a higher quality, all natural ingredients.