Thanks for the comment, Terri.
Plus the response from Valerie.
Hadn't got round to looking up that identification yet.
I know David (Merlin's Hollow) loved primula, with quite a collection of species and cultivars.
I did recognize another heritage primula there (which we had; namely 'Kinlough Beauty').
Perhaps a bit gaudy (?) but, for me this Primula aurantiaca (in an artificial bog bed, an early July)
is my most showy picture of all the primulas at the former Merlin's Hollow.
Vic, that's very surprising and at such a location. Sounds like negligence.