I have a few Epi.'s growing in full sun and they're voratious growers. Epi.'s grown correctly will for the most part never stop blooming. Epi.'s are very adaptable when it comes to light exposure, but from what I know and have researched they can handle full sun. I'm not completly sure on the medium when it comes to specific genrea. However mine take to garden soil very well and they love water everyday or everyother works well in my zone. Train them from the start, save your self a headache later when they get too big. Pictured below is a Epidendrum Cinnabarium or a Epi. Ramosum. Both have very similar flowers.