I think you are right, Andi. If people will try knockouts, drift roses, oso easies or Earthkinds, they'll have success and then maybe they will take a chance at a hybrid tea someday.
I'm hoping the easy ones bring people back to roses. I really really love growing roses I don't have to spray. I have a wicked autoimmune disease and some research is implicating gardening chemicals as a possible cause.
Now I'm growing 99% organically, and I still have beautiful roses.