Once again, I know nothing about EE seeds but I'm thinking that in nature when that seed head fell on the ground of its own accord, the flesh of the berries would stay around the little seeds to nourish them when they sprout.
Just suggesting you try sprouting some in the paper towel, both with and without the berry left intact.
Also I found out recently that some tomato seeds sprout more readily if you let the tomato flesh ferment around the seeds. Wonder if that might apply to these seeds, too.