Greene,
I'm pretty sure that the reason the company demands photos is the same reason you wish they would NOT demand photos.
Some people don't have digital cameras.
Most people remove the label if it doesn't fall off on its own.
Every person who can't "qualify" for their promised refund is a "WIN!!!" for their warranty department.
Companies seem to have forgotten that is a "LOSE!!!" for their future sales department.
Our resentment is 100% guaranteed to be a lifetime resentment.
My favorite trick was a mattress sold with around four pieces of ID-like, vaguely receipt-like pieces of paper. There was a long-term replacement guarantee against "wear" with a half-page of fine-print ... one of which was that you had to retain and return some vaguely-identified piece of paper. I think 90% of buyers would have thrown away most of the random pieces of paper before reading that far into the fine print. And 90% of the remaining 10% would LOSE some of the pieces of paper before the mattress wears out. Too many people must have learned that they need to save the sales receipt - now we have to save the receipt PLUS everything else except the plastic bag it came in.
For big-ticket items, there is probably a multi-step process to go through before they pay off. Everyone they can convince to give up saves them the purchase price of one item ... and losses them every future sale they might have gotten from that person and everyone who reads their posts and reviews online.
I use to think Dramm was a "good" company because they make SOME pro-level irrigation products. Now that I know they are Ferengi wearing Hu-mon masks, I'll avoid buying anything of theirs I possibly can avoid.
Maybe they used to be a decent company, but sold out to some rip-off holding company.