It was sold as Sempervivum 'Purple Beauty'. About three years ago it was being offered around here by nearly anyone who sold plants - Walmart, the big box stores, local nurseries. They all had it for sale, often in large numbers. Since then, I haven't seen it offered again. Go figure. The original label that came with mine indicates the original came from FEZ's Greenhouse as the wholesaler. It's so nice when those tags stay with plant. So often they are missing.