I confess I've gotten sort of lost here. Is everyone talking about the same company? It seems there are several.
In the Rebloom In The North thread
@Wildbirds says "App's Endless Heart is marketed as Jersey Early Bird Cardinal with over 100 days of bloom predicted. (I expect more such everblooming cultivars to come on the market under the Jersey Early Bird marketing label.)"
Then
@DogsNDaylilies referred to a Pinterest post which seems to be a company that is marketing Proven Winners though I can't tell if that is a company name or just something being marketed under that name. This is the one that started this thread.
Then Ashton and/or Terry gave the link
http://www.allamericandaylilie... which seems to be where the thread is right now, though I'm not really sure. Are all these the same?