Branding can be very lucrative, just look at the grape industry. There are plenty of brand name fruits out and about now. Most are contract grown by farmers who can not share seed or any other plant material with anyone or face being sued. I hybridize fruits, but the odds of getting something better than the parent stock is something like 1 in 1000 but it's fun and exciting to create new things. The first step on branding your item would be patenting it. From there you'll need brix readings, tast tests, mass propagation, farmers, lawyers, and marketing people to get your product in stores.
