If we want to generate more traffic to this website we might consider:
All Things Plants Seed Swap - hosted by (name)
Specialized swaps can just add the descriptive word:
All Things Plants Tomato Seed Swap - hosted by (name)
All Things Plants Vegetable Seed Swap - hosted by (name)
Here on ATP we know what ATP means, but out in the wide world the potential new members don't yet know the abbreviation. Let's help them find their way to our favorite website.