It's not going anywhere because the bloom is so very attractive. But in my growing conditions it is slower to increase and not as prolific with scapes and buds compared to other plants. The net result is a shorter bloom time span than for other cultivars. It has bloomed about 3 weeks from first bloom to the last and never had any rebloom. It's growing in a large container in a climate that tends to be very hot, very dry and very windy. Here's a photo of it this season when it was near the end of its bloom cycle.