Pam, I would say BLM looks pretty much like Betty's photo when it blooms here. It's James' plant and I didn't really pay that close of attention to it when it bloomed though; I thought I had a photo of it, but I must not have taken one.
The double of James' is called BUDDY'S GLORIA and that photo I use when I list it is the one I took this year. I have one from last year in the data base that bloomed not too long after I got it. Some of the first blooms are single, but after that they are all double (it's reg. at 95%).