Yes - after posting I went looking.
After burrowing into some of the specific databases and clicking on the general entry, I found where the "parent entry" term comes from. Helps to be an old hand around the database to understand the lingo.
OK - I guess my real question wasn't as much related to the parent entry (since Viburnum has its own already) as it is to more rapid ways to enter common data across multiple similar entries - as Evan so ably recognized for me.