Terri - What a funny image that creates, rivers of flaming Velveeta, thick with acrid smoke. It's like something out of a cheap Sc-Fi movie - The Cheese that Choked Chattanooga.
If Velveeta were a rose, I wonder which rose it might be?
(i.e. A rose much more popular than anyone who knows it well could explain, but one with certain simple animal attractions. Not necessarily the color of cheese.)