I gotta admit, it's convenient to go down the list and endorse the companies that I like without having to think about what to say. Sometimes there's just not a lot to say. The quality was good, service good, prices good, etc. When there's nothing to add, it's nice to be able to just give them an endorsement.
Also, if later on you think of something you want to actually say, you can always update your endorsement into a full review by clicking to edit your review.
