Just came across this thread. I took the photo with an iphone as are all of the HamiltonSquare photos. The label could well be wrong. It is an 'in the shade photo' and in the sun there is a more noticable violet hue. It is definately at the bluer end. I did search the web to see if there are other examples that resemble this particular 'color' and there are. So I'll submit another 'full sun' photo of this same plant to compare. The db flower color description says mauve but should, according to the patent information, shoud read 'violet'. I wrote in the caption that I wasn't expctiong this color because the db says mauve and some of the photos are of mauve colored flowers.