Jill, our FM is approx. 15 miles away. There is a closer one but I did that one first year and even though I was pleased with it, the one we go to now has a LOT more traffic and the people there don't mind paying more for FRESH food. We grow organically but are not certified. That seems to be what most people are concerned about.
We started out in a small town in MD's eastern shore, new market start up. It just didn't work out. But it gave us an idea of what to sell, when to harvest, etc. Then when I moved here I did the local "surplus" market and did well. We were thrilled. Just trying to get a feel for it and figure out how to organize, price and so on.
This past year I jumped in to the current market and Whoa! Most times we sell out. And we are getting to be known and have quite a few regulars. We're small because we just do it as a hobby, not to make a living. That way it's more fun. But it's a lot of work. Mostly the prep work.
We do a lot of variety. I think we had about 20 or more different types of tomatoes and we give samples and some people are very particular about which ones they want, some like them all. We also sell potted plants (just a few, my extras)
I used to harvest the morning of but quickly realized I needed to do it the day/night before. And I do cut flowers so it takes a little bit of time to make the bouquets. At the other market I could make the bouquets while waiting for customers. Not now!
This market is twice a week during the summer but we only go on Sat., mostly because I don't have enough produce to sell two times a week. They also have a winter market but we didn't do it. I needed a break!
Doing market can be so much fun and fulfilling. Nice customers, great fellow vendors. If there's any way you can try it out, I would encourage you to do it.